Photo: Jamar Stephens

Photo: Jamar Stephens

Afiya Francisco is a Style Expert, television and fashion personality, speaker, and brand ambassador. The Style House is a multimedia platform designed to help women approach their personal style with confidence, simplicity & joy. 

Ela Aldorsson

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I tend to invest in everyday pieces that are well made, well fitted and comfortable.

Designer & co-founder, ela accessories.

Model: Anja Rubic & Malgosia Bela. Singer: At the moment Jessie Ware – her song "Wildest Moments" is on repeat at our studio. Album: Ray LaMontagne – Gossip in the Grain ("You are the Best Thing") . Designer: Nate Berkus. Colour: Purple. Astrological Sign: Capricorn.

Co-founded with hubby Martin, her eponymous handbags are among the most coveted accessories by fashion insiders (you should have seen the swarm at a recent sample sale). The label's signature silhouette M.I.L.C.K (acronym for money/i.d/lipstick/cell/keys) is carried across the country at a little shop called Holt Renfrew and even Hollywood glitterati has taken notice, Gwyneth Paltrow, Taylor Swift, Keira Knightly, Jessica Alba, & Florence Welch are all rumoured fans. Today, Ela shares the details of her personal style.

Do you prefer to dress for an occasion or for everyday?

Dress for everyday. I tend to invest in everyday pieces that are well made, well fitted and comfortable. Having a good roster of everyday pieces and spicing things up with a great accessory makes everyday dressing something I look forward to in the morning.

Would you rather be overdressed or underdressed?


Do you have a signature style or do you prefer to keep 'em guessing?

I think my signature style is comprised or fitted jeans, a slouchy tee, sweater or blouse, leather jacket or blazer and mid heel bootie or pumps. Of course, a great and functional bag completes the ensemble.

Your all time favourite outfits:

The two favourite outfits that come to mind from last year are:

1. My wedding dress – Jasmine Di Milo.

2. Givenchy outfit I wore to the Holt Renfrew ela launch.

Your top three celeb style moments:

1. Gwyneth Paltrow – white number by Tom Ford.

2. Mila Kunis in lavender Elie Saab.

3. Naomi Watts in a slate grey beaded one-shoulder number by Armani Privé.

What's on your summer shopping list?

1. A lemon tree

2. Narciso Rodriguez wedges in contrasting shades of brick red.

3. Hermès Medor watch with a cobalt or burgundy strap.

Heels or flats?

In-between heels for everyday. For work events I would tend to wear heels.

Will you suffer for fashion or should it be comfortable? Is there an occasion that you will break this rule?

When it comes to fashion I usually lean towards comfortable but I do break the comfort rule sometimes when it comes to work events.


Always stylish or does even fashion need to take a break? Any exceptions?

There are exceptions. There are days when I'll be working from our home studio and from waist up everything is in check (just incase there is a last minute Skype conference call) but waist down the pyjamas are working overtime.

How long does it take you to get ready on an average day? How about a special occasion?

On average it takes me 15 minutes and special occasions about an hour.

Team Anna (Wintour) or Team Carine (Roitfeld)?

Team Carine all though if i had another option it would be Team Emmanuelle Alt. She's got the touch

Tamara Mimran

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