After a five year hiatus from Toronto fashion week, the Dutch-bred retailer made a welcome return to the runway. The GSUS Sindustries show began with one of its founding members, and emerging musical artist, Cylenz taking the stage. The collection, named Tour Des Alpes, represents a coming together of two worlds: nature and cultural heritage, including Alpine Folklore and The Swiss Cross. I was lucky enough to catch up with the GSUS crew for an exclusive backstage interview for The Style House. – Santanae
Welcome back to Toronto fashion week, how does it feel to be back?
Amazing....exclamation point, exclamation point, exclamation point.
How did you guys come up with the playlist for the show?
As you know, Cylenz opened up the show and all tracks played throughout the show were by Cylenz [new to the music scene, Cylenz splits his time between Los Angeles, Toronto and Trinidad].
What was the inspiration for this collection?
The inspiration for the collection was Boy Scouts meet The Alps. We were really inspired particularly by The Boy Scouts and their gear, elements like robes and carabineers, were added to shape the collection's feminine dresses. As for colour, the collection's palette was lifted from classic vintage ski imagery, such as retro red.
How do you manage to stay true to your brand's integrity while still remaining relevant?
We always try to create a collection that makes sense. We don't want to become complacent in the marketplace so we are always striving to create interesting pieces that are true to our identity but are still wearable.
How does the Canadian market differ from the European market?
That's a really interesting question. I [Cylenz] do a lot of travelling and with border lines opening up we find that across the board consumers are very much the same in terms of what they want. At the end of the day GSUS clothing is all about making those pieces your own.
What can we expect from the GSUS crew this year?
Always something new and interesting with the GSUS brand and 2014 is no different.... you will just have to stay tuned and see!
And we shall :)